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Organic Social Lead (NYC-Based)

Part-Time to Full-Time | Timeless Patents | New York, NY

About

Timeless Patents is a fast-growing, heritage-inspired DTC brand that brings historical patent art to life through watercolor design and American craftsmanship. After scaling from $0 to 7-figures in 2025, we’re expanding our team with creatives who can help us build a category-defining brand.

We’re looking for an Organic Social Lead to own our social presence across Instagram, TikTok, Facebook, and YouTube Shorts. This is a rare opportunity to join a fast-growing brand early, shape our storytelling, and build a social engine that will fuel long-term growth.

What You'll Do

You will drive both strategy and execution across all organic channels, translating our brand pillars - history, pastimes, and elevated home decor - into content that deepens connection and builds community.

Content Strategy & Planning

- Develop and maintain an organic social strategy that grows reach, engagement, and brand affinity - Develop and maintain an organic social strategy that grows reach, engagement, and brand affinity

- Own the social content calendar and ensure consistent, on-brand publishing - Coordinate social content with email marketing and paid performance teams

Video & Creative Production

- Ideate and script short-form video concepts for TikTok, IG Reels, and YouTube Shorts

- Repurpose existing footage and interviews into multiple video cuts; identify what frameworks perform best

- Direct and manage our video editor to ensure content aligns with platform trends and brand aesthetics

- Design occasional static assets for feeds (graphics, quotes, product-adjacent content, etc.)

Publishing & Community Impact

- Post content across all social channels and monitor performance

- Manage distribution into relevant Facebook Groups and niche communities

- Ensure each platform is utilized to its strengths (e.g., TikTok as a testing ground, Shorts for reach)

NYC Interview Series

- Oversee and coordinate our ongoing series featuring NYC small business owners

- Prep interview structure, manage production logistics, and collaborate on storytelling cuts

What You'll Bring

- Strong understanding of short-form video trends across TikTok, IG Reels & Shorts - An ability to use data to iterate on content ideas (net new, repurposing)

- Experience owning or supporting organic social growth at a DTC brand

- Graphic design experience for static social feed content

- Ability to craft narratives and scripts that feel human and non-corporate

- Aesthetic sensibility aligned with vintage, heritage, and craft-driven brands

- Experience managing creative contributors (video editors, designers, etc.)

- Organized, proactive, and comfortable owning an entire function

Details

- Commitment: 25-30 hours / week - Compensation: $4k - $6k / month (part-time) + opportunity for profit share - Must be based in New York City for on-location shoots, interviews, and studio content

Why Join Us

- A part-time role with a clear path to full-time as we scale

- Significant creative ownership - you will shape how the brand shows up online

- Opportunity to build a high-growth DTC brand from the inside

- Work closely with the founder and collaborate on new brand pillars, series, and formats

- A chance to experiment, test, learn, and create content people genuinely love